The Curated Directory
An ode to contemporary lovers: The first UK wedding directory of its kind
Like a storybook of design, The Story Of. is chaptered by the many different elements of a wedding. Dedicated to contemporary lovers, the UK wedding directory serves as an intersection of fashion, art, interiors and travel – connecting those who share these sensibilities, with wedding suppliers who are trusted to bring their vision into a tangible experience. Ready to breath minimalistic life into a busy and saturated market, The Story Of. is as original as the hand-selected brands which form its perfectly composed narrative.
The Story Of. beginnings
Headed by Olivia Ruggeri, an award winning wedding photographer and former luxury fashion-buyer for Net-a-Porter, its roots began with Olivia’s own wedding. After consulting countless internet searches, it soon became apparent that creating a ceremony which reflected her specific vision would be a fragmented process. Olivia realised she couldn’t be the only time-poor bride experiencing this same aesthetic frustration. With no dedicated space for contemporary and design-led weddings, she decided it was time to start a new chapter.
Approach
The first UK wedding directory of its kind, The Story Of. offers a seamless and succinct process for suppliers to connect with clients who are specifically searching for them. Forming a concise contact book, listings are reserved for those who offer a nuanced standpoint on their niche area – a meticulous indexing process which nurtures contemporary talent, who would otherwise be flying under the radar. Managing to move beyond outdated cliches, The Story Of. ensures that refined excellence is always at the fingertips of those who seek it.
A trailblazer in the renaissance of design-led weddings
The Story Of. is more than a UK wedding directory – also forming a hub of inspiration for the fashion-forward bride. Filtered down to florists who create perfectly composed botanical sculptures, photographers who far transcend the wedding photography genre, and designers with a fresh and fashion-first interpretation of bridal styling, the days of uninspiring wedding clichés are well and truly over. As though it were experiencing the ripple of a proverbial pond, it is clear that the UK wedding industry is waking up to the dawning of a new, modernist era.
Photography Credits:
