How did HILDE start?
Before HILDE I worked as a creative producer in marketing and advertising companies, but after ten years I felt increasingly uninspired and unfulfilled. I started HILDE out of a desire to do something that was meaningful and combined my natural talents for creating, planning and managing. I have also loved hosting for as long as I can remember – my maiden name, ‘Ladegast,’ even translates to ‘inviting and guest’ so, there we go.
What do you feel is niche about HILDE?
I generally don’t look at a wedding from a ‘wedding point of view,’ and I have no interest in replicating what’s been done before or what is the current trend. My designs are usually described as ‘lifestyle-y’ – which is exactly what my couples want. They want their day to be inspired by their stories and values, and for their wedding to feel like an extension of the way they live and how they enjoy themselves.
What moment are you most proud of in your career so far?
Not a particular moment, but more what HILDE has become and what people see in my work. It’s so special when someone connects with what you do.