Cool 90s slips, luxe tailoring and statement party dresses; THE OWN STUDIO’S first foray into ready-to-wear bridal has now launched. The label, which is quickly gaining cult status as the brand bringing a fresh, contemporary aesthetic to wedding wear, has released ‘The Contemporary Collection’ in response to a shift in bridal trends following the pandemic. Each style in the ten piece collection has been inspired by the ‘new now’ of wedding dressing – sleek, modern, considered, rewearable. An ethical and socially conscious collection designed for modern women everywhere.
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The OWN Studio Launches New RTW Collection in Concept Studio
The launch of the label's first ready to wear collection is unveiled within their first concept store. Nestled in the heart of Shoreditch, the studio is a curated concept space fusing fashion, art, interiors, wedding and evening wear, designed and hand selected by the founders, Jess Kaye and Rosie Williams.
“We wanted to create a collection that really celebrated the ‘new now’, with a focus on little details that create a big impact - backless styles, sheer straps, delicate covered buttons, plush ostrich feather trims. Silhouettes that are sexy, confident, and sophisticated."
Jess Kaye, Co-Founder of The OWN STUDIO
A refreshing take on the traditional bridal store, The OWN Studio is designed to feel like a quintessential London apartment; with luxury lounge areas, mid-century furniture and modernist artwork displayed alongside its working design studio.
A curated selection of interiors by mid-century designers such as Mies van de Rohe, B&B Italia, Florence Knoll and Marcel Bruer sit alongside modern pieces by Soho Home, Campbell Rey, ATELIER 278, The Iris Edit, and The Table Edit. Its best-selling wedding and occasion wear pieces take pride of place in the studio, standing as sculptures amidst the plethora of talent exhibited in the space.
Also new to the studio is the label’s accessories offer; with jewellery by ALIGHIERI and COMPLETED WORKS sitting alongside a curated pre-loved shoe edit with styles by Prada, Gucci, Jimmy Choo, Manolo Blahnik and Neous, allowing customers to shop their entire wedding wardrobe.
The OWN Studio – 374-378 Old Street, London EC1V 9LT
Prices range: £485-£760
Size range: made to order UK 6 – 16 further sizes available on request
Enquire with The OWN Studio via The Story Of. Directory today
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