Brides want the wedding wardrobe to extend beyond the ceremony but they still want to be savvy about it which is why they are looking for pieces they can mix and match across the wedding weekend and afterwards too. Each of these pieces can be restyled afterwards either together or with pieces we already have in our wardrobes. Explain Jess Kaye and Rosie Williams, Co-Founders of The OWN STUDIO
The OWN Studio Releases The 'Mini' Drop - The Return of The Wedding Party
Looking for bridal attire that takes you from day to night? Look no further than The Story Of’s directory member, The OWN Studio who have launched a curated capsule of four new bridal separates to add to their core range.
The ‘mini drop’ is a response to a growing demand for party outfits for contemporary brides, which the label have dubbed the ‘9pm switch up’.
“The party outfit is now as important as the main dress - so many women want to change their look from day to night - the so-called 9pm switch up! "
The drop comprises beautiful mix-and-match options: a dazzling sequin mini skirt and matching sequin crop, along with a silk satin mini and soft silk shirt – all in ethereal white.
The OWN Studio has seen a 150% uplift in requests for party outfits this year vs. 2021, which they attribute to the rise of less traditional outfit choices among modern brides along with a desire for mix and match looks that can be switched up throughout the wedding weekend.