Something Borrowed: The Ultimate Bridal Rental Edit

After over 12 months of postponements, rescheduling and micro-events, weddings are finally back on the cards. Amongst the disruption, it’s hardly surprising that for many brides, their priorities have shifted – and for many – owning a dress you may only wear once can seem impractical and unsustainable. 

“Something borrowed,” in 2021 means a whole lot more than reviving a family heirloom. For many sustainably-minded brides-to-be, it can boil down to an entire ensemble. The Story Of. edits the very best in luxury bridal fashion from leading platforms By Rotation, HURR Collective and Rotaro.


A country wedding calls for full romance: Opt for puff sleeves, plenty of volume and delicate embroideries or lace. Look to wistful labels like AJE and Zimmermann. As for accessories, pearlescent surfaces, ribbon fastenings, and wicker baskets nod to true countryside whimsy.


From top to bottom:

AJE Salt Lake Dress @ HURR Collective

Zimmermann 2 piece set – By Rotation

Shrimps Antonia Bag – HURR Collective

Sister Jane Aurelie Oversized Midi Dress in Ivory By Rotation

Self-Portrait Pleated Lace and Woven Mini – HURR Collective

Jacquemus Pampelonne Off-the-Shoulder Cotton-Blend Dress – ROTARO 

Jacquemus White Le Vanity Micro Leather Bag- By Rotation


An inner city affair calls for something a little slicker. Go full androgyny-chic in a two piece suit (as seen at the Couture shows) or opt for clean lines, soft silks or head to toe shimmer. Statement making accessories are a must against a paired back canvas; try switching out a veil for a statement headband or opt for an of-the-moment shoe like Amina Muaddi’s sculptural slingbacks.


From top to bottom:

SOLACE LONDON Lavinia Maxi Dress – HURR Collective

Danielle Frankel Sheer Tulle Long Sleeved Top – By Rotation

Galvan Blenheim Sequin Bridal Dress – By Rotation

Marta Ferri Braided Silk Headband – By Rotation

The Line by K Marfa Ivory Tie Belt Satin Midi Dress – ROTARO

JONATHAN SIMKHAI Satin Blazer – HURR Collective

AMINA MUADDI Begum PVC Slingback Heels – HURR Collective

The Intimate Wedding

Clean lines and simple shapes form an understated canvas which is reflective of an intimate gathering. Surrounded by your nearest and dearest, return back down to earth with natural textiles such as the cotton poplin of Rejina Pyo and the tiered cloque of Cecilie Bahnsen. With a focus on form-over-fuss, a minimalistic ensemble needs nothing more than a simple heel or (better yet) a trouble-free flat sandal.


From Top to Bottom:

Rejina Pyo White Poplin Dress – By Rotation

Baum Und Pferdgarten Alula Cream Midi Dress – ROTARO

Yasmina Q Chloe Asymmetrical Dress – ROTARO

Cecilie Bahnsen Anna Karin Tiered Cloqué Maxi Dress -By Rotation


That first city wedding dress is killer ლ,ᔑ~ ͜ʖ~ᔐ.ლ