Why and how did you start Retold Bride?
My background is in fashion – I previously worked for a high street retailer for almost 14 years before starting Retold. Retold Bride started very organically as an extension of my main business – Retold Vintage. Through sourcing my general collections, I would discover beautiful dresses and separates that would make great alternative bridalwear for those who were looking for non-traditional and vintage pieces. I started selling these on the website and then began creating a more elevated, personal experience with appointments at my studio in the beginning of 2021.
I want to make vintage a more desirable and accessible option for brides. This mission is at the core of Retold Vintage and I always thought, ‘Why should it stop there?’ – especially when we also factor in that bridal is an area of the fashion industry that is highly uncircular.
Although this is the first time dipping my toes into bridalwear, I bring a lot of knowledge and experience when it comes to vintage and how to make it accessible to more people.